Experience My New Book in Print: Order Your Copy Now!

There’s a peculiar thrill that comes with seeing your work materialize into something tangible, something you can hold, share, and point to with a sense of pride. Frank Levinia knows this thrill well, having recently experienced it for the third time in his life with the publication of his latest book. It’s a feeling that resonates deeply with creators of all kinds, from writers to programmers, artists to entrepreneurs. The act of shipping—of bringing an idea to completion and releasing it into the world—is a milestone that carries with it a mix of excitement, relief, and anticipation.

This video is from FranksWorldTV.

The Joy of Shipping

For Frank, the journey to this point was marked by a series of stages, each with its own set of challenges and rewards. The initial stage, writing the book, is perhaps the most solitary. It’s where the idea takes shape, nurtured by countless hours of thought, research, and revision. This phase is followed by the transformation of the written word into a physical object—a process that, in Frank’s case, included not just printing but also designing the cover (a task that will see further refinement in future editions).

But Frank’s vision extends beyond the printed page. Recognizing the evolving ways in which people consume content, he’s also adapting his book into a course and plans to release it as an audiobook. This multi-format approach acknowledges the diverse preferences of his audience and represents a broader trend in content creation: the blurring of lines between different media and the increasing importance of accessibility.

The decision to ship is not taken lightly. It requires a leap of faith—a belief in the value of one’s work and its potential impact on others. Frank mentions a phrase that captures this ethos: “Those who ship win.” It’s a reminder that perfection is often the enemy of progress and that the act of releasing one’s work, imperfect as it may be, is a victory in itself.

Shipping is also an invitation to engage. By putting his book out into the world, Frank opens up a dialogue with his readers. He invites feedback, seeks beta testers for his course, and lays the groundwork for future iterations. This iterative process is at the heart of creative work. It’s a cycle of creation, feedback, and improvement that drives progress and innovation.

Frank’s excitement about shipping his book—and his plans for what comes next—is infectious. It serves as a reminder of the joy that comes from creating something new and sharing it with the world. Whether it’s a book, a piece of software, or any other creative endeavor, the act of shipping is both an end and a beginning. It marks the culmination of one journey and the start of another.

As creators, we chase that thrill—the dopamine hit that comes from seeing our names on our work, from knowing that we’ve contributed something unique to the conversation. It’s a feeling that motivates us to start again, to embark on new projects with the knowledge that each ship brings us closer to our audience, to our community, and to ourselves.


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