Why Companies Are ‘Debranding’

Logos and branding imagery change over time, but what drives this change?

Here’s a great explanation of the most recent trend of simplification that is dubbed “debranding.”

Bloomberg Opinion’s Ben Schott breaks down this trending direction of brand identity.

From Burger King and Toyota to Intel and Warner Brothers, major brands are discarding detail and depth. Why now, and what’s the rush?


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