Artificial Intelligence (AI) is usually not associated with creativity. Typically, algorithms are used to automatize repetitive tasks or predict new outcomes based on previously seen examples. However, the rise of GANs (Generative Adversarial Networks) gives AI a touch of creative spark. Could this innovation automate the creative process?
Let’s take a classic creative marketing example: product naming. The moment a product is pushed out onto the market, the most creative minds of the company come together to generate a number of proposals for product names that must sound familiar to the customers and yet are new and fresh too. Of all those candidates, ultimately only some will survive and be adopted as the new product names. Not an easy task!