Clearly, we are now in the age of data and it’s important to consider what’s next.

Research from Gartner shows that more than half of businesses (54%) want to use data and analytics to improve process efficiency within their strategy, with enhancing customer experience and new product development tied in second place (cited by 31% of respondents).

It’s clear that businesses today are looking at different ways to leverage data as a way to glean intelligent, actionable insights – with the ultimate goal being to outpace fierce competition and drive differentiation.