I discovered Microsoft Tag week via Twitter and I already see the possibilities.

What is Microsoft Tag?

Here's how the official website describes it:

Instant information and entertainment.

Microsoft Tag creates unlimited possibilities for making interactive communications an instant, entertaining part of life. They transform physical media (print advertising, billboards,product packages, information signs, in-store merchandising, or even video images)—into live links for accessing information and entertainment online.

With the Microsoft Tag application, just aim your camera phone at a Tag and instantly access mobile content, videos, music, contact information, maps, social networks, promotions, and more. Nothing to type, no browsers to launch!

While all the marketing speak may make your head spin, there are really good uses for this technology.

Jesse Liberty has made a tag with his v-card information on it to post at the end of all his slide decks.

Inspired by his idea, I started making a few tags of my own:

Here's a URL tag for www.FranksWorld.com.

Here's the 2009 Meeting Schedule for the CapArea.NET Silverlight SIG.