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Is Apple Set to Buy TiVo?

Reuters is reporting that TiVo's stock is rising on rumors of a takeover bid from Apple.

PVRBlog has an interesting write up on the rumors, as well as a good analysis as to why in the world Apple would want to buy TiVo.

Personally, I think Apple would be better off developing their own brand and their own PVR service.  Despite its brand recognition, TiVo comes with a lot of baggage.

On the other hand, TiVo's primary weakness has been their inability to innovate recently. Apple could infuse the TiVo team with creativity and cash.

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